— Execution of Influencer Marketing activities in line with the company’s strategy, goals and vision;
— Search and selection of relevant influencers according to defined requirements, as well as creation of media plans;
— Complete cycle of Influencer management (including negotiations, coordination of influencer content calendars, as well as monitoring accuracy of final content items to be published);
— Document management on all stages of the Influencer Marketing process (signature of legal agreements, coordination of payments);
— Tracking & analysis of Influencer content performance : UTM-links, estimation of metrics, collection of statistics and provision of regular reports.