Head of User Acquisition
Data-Driven Lab
is an international IT company headquartered in Belgrade. We develop products in different business industries like fintech, edtech, and analysis. Nowadays, our products are represented in 150 countries.
Our goal is to make our products the most convenient in the world. We use research, data analysis, and optimized marketing to achieve our goal.
There are over 450 people on our team. We offer relocation to Serbia as well as remote work.
There are over 450 people on our team. We offer relocation to Serbia as well as remote work.
We have set ambitious goals for ourselves, so we gather the most vital professionals in various fields. Those who are not afraid of professional challenges and know how to approach them. You will work in a community of like-minded people and become part of a team of professionals in your field. Among our colleagues are guys from telecommunications, fintech, and IT market leaders (Bolt, Tele2, Google, and others).
You will
— Mentor, develop, and guide Performance Marketing, SEO, and ASO teams.
— Lead customer acquisition worldwide through digital marketing channels: Paid Social, Paid Search, affiliates.
— Define and implement a long-term strategy to attract paying users.
— Work closely with the creative production team to build a process for testing creatives and maximizing their value.
— Partner with outsourcing teams to improve the efficiency of advertising channels.
— Study the effectiveness of spending the budget on attracting, activating, and reactivating users.
— Optimize budget distribution between advertising channels and ensure LTV growth and LTV to CAC ratio for all paid user acquisition channels.
— Plan the advertising budget, forecast costs, look for alternative ways to allocate the budget, and assess risks and prospects from changes.
— Search for new advertising channels and platforms.
— Form new hypotheses to increase procurement efficiency.
— Coordinate marketing and other departments to work together.
— Lead customer acquisition worldwide through digital marketing channels: Paid Social, Paid Search, affiliates.
— Define and implement a long-term strategy to attract paying users.
— Work closely with the creative production team to build a process for testing creatives and maximizing their value.
— Partner with outsourcing teams to improve the efficiency of advertising channels.
— Study the effectiveness of spending the budget on attracting, activating, and reactivating users.
— Optimize budget distribution between advertising channels and ensure LTV growth and LTV to CAC ratio for all paid user acquisition channels.
— Plan the advertising budget, forecast costs, look for alternative ways to allocate the budget, and assess risks and prospects from changes.
— Search for new advertising channels and platforms.
— Form new hypotheses to increase procurement efficiency.
— Coordinate marketing and other departments to work together.
It’s a match if you
— Share a data-driven approach and are open to new challenges.
— Have 3+ years of experience leading a performance team and 5+ years of digital marketing experience.
— Understand traffic analytics, metrics, and attribution models.
— Have solid knowledge of buying traffic from various sources for web and mobile.
— Worked with budgets from $1million per month.
— Know how to use contextual and targeted advertising tools and track performance marketing trends and news.
It will be a plus:
— Working experience in an international company.
— Have 3+ years of experience leading a performance team and 5+ years of digital marketing experience.
— Understand traffic analytics, metrics, and attribution models.
— Have solid knowledge of buying traffic from various sources for web and mobile.
— Worked with budgets from $1million per month.
— Know how to use contextual and targeted advertising tools and track performance marketing trends and news.
It will be a plus:
— Working experience in an international company.
We offer
— Relocation to Serbia: tickets for an employee, their family members, or a partner, rental housing, relocation bonus, help with applying for a residence permit.
— Remote work: our employees live and work in 18 countries, while 80% speak Russian.
— Educational courses in Russia and abroad, onboarding meetings for understanding highly specialized topics, and participation in journal clubs.
— Ability to influence results and processes.
— Comfortable conditions. We offer basic benefits accepted in modern companies: competitive salary, cozy and comfortable offices, hybrid work schedule, medicine, sports, and hobby compensation. We strive for more.
— Remote work: our employees live and work in 18 countries, while 80% speak Russian.
— Educational courses in Russia and abroad, onboarding meetings for understanding highly specialized topics, and participation in journal clubs.
— Ability to influence results and processes.
— Comfortable conditions. We offer basic benefits accepted in modern companies: competitive salary, cozy and comfortable offices, hybrid work schedule, medicine, sports, and hobby compensation. We strive for more.
We have set ambitious goals for ourselves, so we gather the most vital professionals in various fields. Those who are not afraid of professional challenges and know how to approach them. You will work in a community of like-minded people and become part of a team of professionals in your field. Among our colleagues are guys from telecommunications, fintech, and IT market leaders (Bolt, Tele2, Google, and others).
You will
— Mentor, develop, and guide Performance Marketing, SEO, and ASO teams.
— Lead customer acquisition worldwide through digital marketing channels: Paid Social, Paid Search, affiliates.
— Define and implement a long-term strategy to attract paying users.
— Work closely with the creative production team to build a process for testing creatives and maximizing their value.
— Partner with outsourcing teams to improve the efficiency of advertising channels.
— Study the effectiveness of spending the budget on attracting, activating, and reactivating users.
— Optimize budget distribution between advertising channels and ensure LTV growth and LTV to CAC ratio for all paid user acquisition channels.
— Plan the advertising budget, forecast costs, look for alternative ways to allocate the budget, and assess risks and prospects from changes.
— Search for new advertising channels and platforms.
— Form new hypotheses to increase procurement efficiency.
— Coordinate marketing and other departments to work together.
— Lead customer acquisition worldwide through digital marketing channels: Paid Social, Paid Search, affiliates.
— Define and implement a long-term strategy to attract paying users.
— Work closely with the creative production team to build a process for testing creatives and maximizing their value.
— Partner with outsourcing teams to improve the efficiency of advertising channels.
— Study the effectiveness of spending the budget on attracting, activating, and reactivating users.
— Optimize budget distribution between advertising channels and ensure LTV growth and LTV to CAC ratio for all paid user acquisition channels.
— Plan the advertising budget, forecast costs, look for alternative ways to allocate the budget, and assess risks and prospects from changes.
— Search for new advertising channels and platforms.
— Form new hypotheses to increase procurement efficiency.
— Coordinate marketing and other departments to work together.
It’s a match if you
— Share a data-driven approach and are open to new challenges.
— Have 3+ years of experience leading a performance team and 5+ years of digital marketing experience.
— Understand traffic analytics, metrics, and attribution models.
— Have solid knowledge of buying traffic from various sources for web and mobile.
— Worked with budgets from $1million per month.
— Know how to use contextual and targeted advertising tools and track performance marketing trends and news.
It will be a plus:
— Working experience in an international company.
— Have 3+ years of experience leading a performance team and 5+ years of digital marketing experience.
— Understand traffic analytics, metrics, and attribution models.
— Have solid knowledge of buying traffic from various sources for web and mobile.
— Worked with budgets from $1million per month.
— Know how to use contextual and targeted advertising tools and track performance marketing trends and news.
It will be a plus:
— Working experience in an international company.
We offer
— Relocation to Serbia: tickets for an employee, their family members, or a partner, rental housing, relocation bonus, help with applying for a residence permit.
— Remote work: our employees live and work in 18 countries, while 80% speak Russian.
— Educational courses in Russia and abroad, onboarding meetings for understanding highly specialized topics, and participation in journal clubs.
— Ability to influence results and processes.
— Comfortable conditions. We offer basic benefits accepted in modern companies: competitive salary, cozy and comfortable offices, hybrid work schedule, medicine, sports, and hobby compensation. We strive for more.
— Remote work: our employees live and work in 18 countries, while 80% speak Russian.
— Educational courses in Russia and abroad, onboarding meetings for understanding highly specialized topics, and participation in journal clubs.
— Ability to influence results and processes.
— Comfortable conditions. We offer basic benefits accepted in modern companies: competitive salary, cozy and comfortable offices, hybrid work schedule, medicine, sports, and hobby compensation. We strive for more.
Want to join our team?
If you like complex products and challenging tasks, send your resume.
Tell us why you want to work with us in your CV.
Tell us why you want to work with us in your CV.
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